We’re on Sunday evening and you had a difficult weekend.
Between groceries, cleaning, family time, one Lucifer ep, or two, or more, you had the time to look at your finances only now. You’re seated at your kitchen table and finished reviewing your bills and the numbers are just... not what you’d like. It ain’t bad. It ain’t good either.
Tomorrow is back to work and you’re not sure what you gonna do. Now’s fine. But what about later? It can’t go on forever. You know you need to secure those remote clients over the long run. You’re a bit active on Instagram, but is that even working? There’s just so much going on and you might not know where to focus. That’s ok.
Hey, I’m Fanny. I’m a remote digital marketing freelancer.
One of my first jobs was at a movie production company in 2014. We created a first website and started sharing a few posts on social media. Everybody understood it was important, nobody knew how to do it. So I started seriously studying digital marketing.
Now I base my work on 5 mentors:
I was once at a LawTech event and discussions heated up during the Q&A’s. One lawyer spoke up and said: “my job is more like an art.” You don’t have to paint or play music for your work to be an art. I want to provide each passionate and creative person with solid ways to promote their arts and sustain their clients, and income. No passion on an empty stomach! Because you worth doing what you love. You do now, you do later. What about starting now?
Have you ever seen a baby learn to walk? They usually fall flat on their face. And then their parents and grand-parents rush like the world’s about to end. Baby lifts their face, and start laughing. Or crying. Usually both. It’ll take a while until baby can walk. But we don’t remember that. Anything worth doing in life takes a while to accomplish. Walking, talking, friendships that last, work that we love, everything. So let’s do it one baby step at a time. Fall flat on our faces many times, and laugh. Or cry. Usually both.
What about the logo? How are you gonna build your website? What about Instagram, Facebook, LinkedIn, TikTok? Stop! What is the one thing that you need in marketing right now? We’ll go back to the basics and work on it. After, we can work on the next one. Always one thing at a time.
To do that, we’ll work in agile loops and 4 steps:
A loop can be one week, one month, or something else. Creating and reviewing are two different steps. That part’s the most important. We’ll get other ideas and feedback (oh we will!) And we’ll note them down for the next loop. Otherwise, we’ll end up endlessly dragging our poor selves in the maze of infinite scope, and nobody wants that.
All that, I do it remotely. I love remote work because it forces us to give our best, improve and keep on trying. Unfortunately, I cannot read minds, yet (actually, I’m not sure I want to.) So we need to communicate to understand each other. Let’s keep each other updated on Trello and plan regular video calls on Zoom. The camera always turned on, except exceptions :) They’ll create that human touch, that little bit of magic.
I offer you to review your marketing in 7 steps:
You can imagine them and they can be a real person. They’re the people you want to serve, you want to help because you know how it feels like to be in their shoes. And that’s how we’ll create that persona. They’re more than 7,55 billion people on Earth. Start with people that deserve you, start with people that get you.
A journey is all the steps we take to do something. You might browse it on Google, ask a question on a Facebook group or talk about it with a friend. All those little things that make us take that one big decision. Are they gonna buy from you? To understand that, we’ll map all those steps and see where you can help. Can you answer that question on Facebook? Provide them with that info they so desperately need on Google? Or get that review from their friend? So many questions, so many steps!
Every day, grab your smartphone (computer or tablet, they work too) and comment posts on one social media. Why one? Because that’s how you start. When you get used to one social media, you can add another, and so on. But, at first, do one. And comment as much as possible. 1h a day or 1h a week if that’s the time you have. The more, the merrier. Comment on your clients posts, your prospects posts, your industry #, everything.
Grab your smartphone (or computer or tablet, something linked to the Internet) and publish one post today on one social media. Why one? Because that’s also how you start. After, you can publish as many posts on as many platforms as possible. But first, one. Don’t take time making something up. Post something about what you’re doing right now. Take a screenshot, picture, video, or just write a few sentences about what you do. That’s just 5 min. No time making something up. Everything interesting is here. It’s you, who you are, how you work and what you do.
Send direct messages to as many influencers as possible. Find them on your preferred social media. Ask them to give you feedback about what you do, how they started, to work together, … Look for that feedback, connect and grow your network.
A website can be huge to built. So start small, start with one page. First, bring some background, write about your persona. In which s(h)ituation are they? Then, write about you. How do you relate to them? After, write about your solution. How will you help them solve their issue? Finally, tell directly and clearly how they can get that amazing solution. Should they email you? Fill in a form? Connect on a social media? Once you published that one simple page, you can grow your website bit by bit.
Write to your list. They're your people, they subscribed on your website and asked to hear from you and only you. When they subscribe, tell them exactly what they’ll get. Do you write your thoughts every day? Do you post a deep dive article once a month and send a summary? Do you send a course once a week for 8 weeks? They’re all good newsletters. Choose one, go talk and connect with them.
Ready to take that one baby step forward?
Now you know about me. But I still don’t know anything about you. Tell me more, bring in some context and fill in the form below. Tell me your name and email address so that I can contact you back. Add your website and main social media account if any so I can check them out. Explain who you are, what you do, what you want and what are your challenges. And, finally, tell me what’s marketing for you and what you want it to be.
I’ll email you back and might ask some more questions. Then, we’ll set up a 1h video call on Zoom. We’ll discuss all of the above and I’ll check where your marketing is right now. After the call, I’ll look back at my notes and define which of the 7 steps you should work on and how. I’ll email you a warp up of our talk and our next steps. That’s your free take away.
You up for this? We’ll detail the project and agree on it. Then, I’ll create a dashboard in Trello and share it with you so that we can easily keep each other updated. Finally, we’ll define one goal and one frequency for follow up emails and video calls (every week, month, something else?)
To warp up: